Autobahn Indoor Speedway
Creative Direction, Branding, UI & UX Design
Autobahn Indoor Speedway is a premier Indoor Go-Karting experience. Leading the brand refresh and site redesign, we created a new but familiar experience that would push the idea of what it means to be a ultimate racing experience.
The typeface Good Headline by Lukasz Dziedzic was chosen for it's bold, sturdy characteristics paired with Open Sans by Steve Matteson for it's neutral and legible glpyhs. We also used Lost Paradise, a script-face by Sam Parrett, to break through the fold of sans-serif typefaces and introduce a unconventional take on pro-karting.
Autobahn Indoor Speedway's existing site was nothing short of a navigational nightmare and information overload. We introduced a new hierarchy structure, creating digestable content areas and visuals rests to allow a more fluid user experience.