PROJECT

Autobahn Indoor Speedway

ROLE

Creative Direction, Branding, UI & UX Design

DESCRIPTION

Autobahn Indoor Speedway is a premier Indoor Go-Karting experience. Leading the brand refresh and site redesign, we created a new but familiar experience that would push the idea of what it means to be a ultimate racing experience.

AIS-LOGO
TYPOGRAPHY

The typeface Good Headline by Lukasz Dziedzic was chosen for it's bold, sturdy characteristics paired with Open Sans by Steve Matteson for it's neutral and legible glpyhs. We also used Lost Paradise, a script-face by Sam Parrett, to break through the fold of sans-serif typefaces and introduce a unconventional take on pro-karting.

AIS-SCREEN5
LOYALTY CLUB MARK
AIS-SCREEN7
CHANGE YOUR SPEED CAMPAIGN LOCKUP
AIS-SCREEN78
AIS-SCREEN6
WIREFRAMES

Autobahn Indoor Speedway's existing site was nothing short of a navigational nightmare and information overload. We introduced a new hierarchy structure, creating digestable content areas and visuals rests to allow a more fluid user experience.

AIS-SCREEN2
WEBSITE DESIGN
AutobahnIndoorSpeedway-Screens-1080-TALL
AIS-SCREEN4
GOOGLE VR

In collaboration with Tanner Almon, we 

AIS-SCREEN8
AIS-SCREEN89
AIS-SCREEN9
AIS-SCREEN10

More Work

Autobahn Indoor SpeedwayBranding, Web Design, Social Media

Senate SquareWeb Design

BITS & PIECES
dribbble-image
dribbble-image
dribbble-image
dribbble-image
dribbble-image
dribbble-image
OH, HELLO.

Want to talk? Drop me a line. I'm always interested in new projects, opportunities, or just chatting.
hello@michaelmuccioli.com 

WILL YOU BE MY FRIEND?

Twitter
Instagram
LinkedIn
Dribbble

© 2018 MICHAEL MUCCIOLI

✌