Creative Direction, UI & UX Design
Bozzuto's Senate Square is an upscale, luxury apartment complex in the heart of Washinton D.C. At Exit10, we were tasked with creating a fresh look to their out-of-date website and pre-existing brand. In doing so, we were able to create a refined but exciting new look and online experience.
Looking at the original Senate Square website, we had a lot of organization that was needed as well as functionality that just didn't exist. Going from a flash website to a responsive, mobile friendly layout was first on their list. We took these into consideration and created a more functional website plan allowing potential tenants easy access to learn about the property and schedule a tour.
When coming up with the styling and overall look, we pulled inspiration from the interior redesign that was taking place. Using earthtones and golds we were able to create a refined and conservative look that stood out from the surrounding apartment complexes.